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Xero Shoes

Revolutionizing footwear with natural fit, feel, and motion.
Image credits: Xero Shoes

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Wendy Welpton

Editors' note

Xero Shoes is a remarkable brand dedicated to giving you the joy of natural comfort, freedom, and fun through their innovative footwear. Grounded in the science of natural movement, their products allow your feet to bend, flex, and feel the world, just as nature intended.

Steven Sashen and Lena Phoenix, the dynamic husband and wife duo behind Xero Shoes, revolutionized the footwear industry with their brand in 2009. Their journey began with a desire to cure Steven’s constant running injuries and a newfound love for barefoot running inspired by the book “Born To Run”. It soon led to the creation of their first product, huaraches running sandals.

With a commitment to natural fit, feel, and motion, Xero Shoes are designed with wide toe boxes for a relaxed fit and a patented FeelTrue sole for natural, low-to-the-ground balance. Their flexible soles also ensure your foot can bend and flex naturally. It’s footwear designed to help you reconnect with the earth and rediscover the simple pleasure of walking, running or hiking, free from the constraints of traditional shoes.

Moreover, they are also a brand with a conscience. Since 2022, they have donated over $52,000 to the Tarahumara Children’s Hospital Fund, giving back 5% of every purchase of their DIY FeelTrue® Sandal Kits. Xero Shoes thus invites you to not just step into their shoes, but also to step into a lifestyle that champions health, sustainability, and giving back.

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