Barefoot Life, founded by Shahar Rosen, is a pioneering business in Israel focused on promoting the benefits of barefoot footwear. Rosen’s personal journey, driven by overcoming sports injuries through barefoot footwear, sparked the creation of this unique store. Barefoot Life offers an extensive range of minimalist footwear, including brands like Vivobarefoot, Lems Shoes, Vibram Five Fingers, Luna Sandals, and more. Their commitment extends beyond just selling products; they provide a comprehensive experience with foot scanning facilities, treadmills, and workshops on natural running and walking.
Their journey began in 2013 with the importation of Vivobarefoot shoes and has since expanded to include a diverse range of barefoot footwear and accessories. In 2015, they opened a concept store in Tel Aviv, which later transformed into a multi-brand store. 2020 marked the launch of their website and the opening of a new store and studio in Tel Aviv, further establishing their presence in the market.
Barefoot Life stands out with its dedication to improving foot health and promoting a natural movement lifestyle. The company is also an innovator, launching its own brand, ADAMA BAREFOOT, with in-house developed sandal models like BOULDER. This business is not just about selling shoes; it’s about a lifestyle change towards healthier, more natural movement.