Thinking MU, established in 2009, prioritizes reducing environmental impact through innovative fashion. Their commitment to sustainability is evident in their approach to production, utilizing materials and methods that significantly lessen waste and resource use. Their key focus is on using hemp, a natural fiber that offers numerous environmental benefits:
- Hemp’s Advantages: This versatile plant requires 95% less water than cotton and yields significantly more fiber. It’s a renewable resource, growing quickly in various climates, and it helps in absorbing CO2, combatting global warming.
- Organic Cotton: Thinking MU also employs organic cotton, which needs 91% less water than conventional types and avoids toxic pesticides. This method supports ecosystems and ensures fair working conditions.
- Biofibers: The brand is dedicated to research and development of sustainable fibers like TENCEL™ and LENZING™, produced responsibly from sustainably sourced wood. These fibers are not only biodegradable but also leave no harmful residues, making them environmentally friendly.
- Zero Waste Approach: They strive for zero waste in their production, reusing fibers and implementing closed water circuits.
Thinking MU extends its commitment to sustainability beyond materials. Their collections are produced in limited quantities to avoid overproduction. For items that remain unsold, they offer a Re-Collections section, giving these pieces a second life and moving towards their mission of ensuring no garment goes to waste.
The brand’s philosophy transcends traditional sustainability, focusing on regeneration and balance. By collaborating with the community and supporting projects aligned with these goals, Thinking MU aims to contribute positively to the planet and future generations.
