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Fresh Cuts

Stylish, responsible fashion with organic materials and minimalist approach.
Image credits: Fresh Cuts

Editors' note

Fresh Cuts, established in 2015 in Dublin, represents a unique fusion of style and sustainable practices in the fashion industry. Originating from a modest beginning at Cow’s Lane Designer Market, the brand quickly distinguished itself by offering clothing that aligns with the growing demand for ethical and environmentally conscious fashion.

Central to Fresh Cuts’ ethos is the commitment to organic materials and ethical manufacturing processes. All their products are crafted from 100% GOTS certified Organic Cotton, ensuring a minimal ecological footprint. The brand extends its sustainable approach to packaging, using compostable mailers for delivery.

Their collection is characterized by bespoke, limited edition designs, created to be trans-seasonal and versatile. This approach not only caters to a fashion-forward clientele but also promotes longevity and reduces the cycle of waste typical in the fashion industry.

In their Dublin store, Fresh Cuts offers a curated selection of other European brands that share their commitment to sustainability, creating a comprehensive shopping experience for ethically produced and sustainable apparel.

Their sustainability initiatives are robust, including the use of wind-powered mills, a 90% reduction in water usage compared to conventional methods, and the employment of environmentally friendly reactive dyes. Through these practices, Fresh Cuts is not just a clothing brand but a front-runner in promoting a healthier planet and responsible fashion choices.

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