Rifò, originating from Tuscany, is a brand steeped in a tradition of revitalizing old clothing into new, quality yarn. This practice, deeply ingrained in Tuscan heritage, is known as “Cenciaioli.” Rifò’s commitment to sustainability and quality shines through in their unique approach to fashion, blending artisanal skill with a focus on environmental responsibility.
At the heart of Rifò’s philosophy is the regeneration of materials. They transform discarded garments into new fibers, giving them renewed value and purpose. This process not only conserves resources but also revives a fading artisanal tradition in Prato. Each of their products is made within a 30 km radius of their base, ensuring minimal environmental impact from transportation and supporting local craftsmanship.
Rifò’s journey began in 2017, driven by founder Niccolò’s vision to create a sustainable fashion alternative. Their methods include a pre-sale system, allowing them to gauge market demands accurately and produce only what is necessary. This approach combats overproduction and ensures quality, sustainability, and responsibility in every piece they create.
Their commitment extends to packaging, with sustainable options like 100% recyclable cardboard and the innovative Fluffypack, a reusable packaging solution made from regenerated felt.
The brand’s values are deeply rooted in quality, sustainability, and responsibility, reflected in their practices and products. By emphasizing local production and minimizing transport, Rifò significantly reduces its environmental footprint. Moreover, their transparent and traceable production chain highlights their dedication to social sustainability.
Embracing Rifò means more than just choosing clothing; it’s about supporting a sustainable lifestyle. Their approach offers an innovative blend of traditional craftsmanship and forward-thinking environmental practices, ensuring every piece is a testament to quality and ethical responsibility. With Rifò, wearing fashion becomes an act of environmental stewardship and a celebration of artisanal heritage.
