Flax & Loom is redefining denim with a sustainable and ethical approach. Founded by Phil Wildbore, a veteran in the denim industry, the brand is deeply rooted in environmental consciousness. They specialize in creating jeans that are not just durable and stylish but also have a minimal environmental footprint.
Their products are crafted from organic materials like GOTS-certified organic cotton, European farmed linen, and sustainable hemp. This choice of materials ensures that their jeans are free from harmful pesticides and chemicals, making them safer for both the environment and the wearer. Flax & Loom takes pride in their radical transparency, ensuring customers are well-informed about the product’s journey from farm to wardrobe.
In their manufacturing process, Flax & Loom goes the extra mile to reduce carbon emissions. They achieve this by sourcing fabrics and materials locally, within 450km, and utilizing energy-efficient technologies in their factories. Their commitment to sustainability is further evidenced by their use of post-consumer recycled denim, a practice that not only reduces waste but also diminishes the environmental impact of new material production.
In summary, Flax & Loom stands as a beacon of sustainability in the denim industry, offering a product line that conscientiously blends style with environmental responsibility. Their commitment to organic materials, transparent manufacturing processes, and ethical labor practices makes them an ideal choice for those seeking quality denim with a minimal ecological footprint.
