Ysé stands as a beacon of feminine empowerment and environmental stewardship in the lingerie and swimwear industry. Founded in 2012 by Clara and her predominantly female team, Ysé crafts exquisite lingerie, swimwear, and an intimate wardrobe that celebrates the diversity of women’s bodies. Their approach is deeply personal, with every product tried and tested by the team, ensuring the highest standards of quality and comfort. Ysé’s philosophy is rooted in the love and acceptance of one’s body, offering designs that are as freeing as they envision women to be.
Ysé prioritizes the use of responsible materials, including recycled fibers, organic materials, and those sourced from sustainably managed forests. They maintain transparency and close relationships with their manufacturers and suppliers, ensuring that each stage of their value chain upholds their rigorous environmental and social standards. All products are crafted in the Euromed zone, emphasizing local know-how and reducing transport impacts, with a firm stance against overproduction.
Their stores, nestled in the heart of Paris and other French cities, are designed to be intimate and warm spaces that enrich the customer experience, reflecting Ysé’s ambition to nurture a community that values beauty, goodness, and a more sustainable, inclusive world.
Their initiatives like the Second Life project for swimsuits and Acte II upcycled collections exemplify their commitment to circularity and sustainability. They also collaborate with Fairly Made for product traceability and impact analysis. Their packaging is designed to minimize environmental impact, highlighting their ongoing efforts to achieve a more sustainable future.
In addition to their celebrated lingerie and swimwear lines, Ysé also offers a diverse range of products including bodysuits, dresses, pajamas, and spring outfits, catering to all aspects of a woman’s intimate wardrobe with the same ethos of sustainability and empowerment.
