Woolly Clothing Co. is challenging synthetic dominance by delivering high-performance, everyday essentials made entirely—or nearly entirely—from Merino wool. What began as three friends trying to make affordable Merino boxers has grown into a full catalog of natural-fiber alternatives that outperform synthetics across comfort, odor control, and climate adaptability.
Driven by the belief that “life is better in Merino,” Woolly builds basics that rival plastic-based garments dollar-for-dollar. From multipack underwear drops to sweat-friendly activewear, their gear is meant for everything—commutes, Ironmans, marathon meetings. Their mantra, More Wool, Less Plastic™, is more than marketing; it’s a mission to make natural the new default.
Foresighted Alignment
Durability Focus: Woolly’s pieces hold up to daily wear and repeated washing, offering long-term replacements for fast fashion without sacrificing comfort or function.
Natural Performance: Superfine Merino offers breathable, moisture-wicking, and temperature-regulating performance with zero stink—ideal for a life of movement and intensity.
Sustainable Ethos: Woolly’s RWS-certified Merino supply chain ensures animal welfare, responsible land use, and a clear path away from synthetic pollution.
Minimalist Function: Basics designed for everyday wear that work in active, formal, or casual settings—reducing the need for multiple garments and simplifying the wardrobe.
