Woo & Prince is dedicated to creating everyday clothing that’s not only stylish but also practical, thanks to the time-tested benefits of merino wool. Their products, ranging from polos and henleys to button-downs, are wrinkle-resistant, breathable, temperature-regulating, odor-resistant, and even somewhat stain-resistant.
One notable quality of Wool & Prince is their commitment to creating better, longer-lasting apparel. If an item doesn’t meet your expectations, they strive to make it right, and even offer assistance with mending well-loved items. The company also actively supports a sustainable lifestyle. Their belief in owning less but better aligns with their dedication to thoughtful consumption, as merino wool’s freshness extends the life of clothing.
Materials used are renewable and biodegradable, and the company has made strides in using recycled polyester for product labels. They are constantly looking for materials with less environmental impact. They also implement practices like using 100% post-consumer waste paper packaging and are developing a buyback program for old garments.
