Woohoo began as the brainchild of Aaron and Phoebe, a duo driven by a passion for health, wellness, and an undeniable knack for mixing. Their journey started with “Happy Skincare,” a natural skincare brand. But a personal struggle led them down a new path. Aaron had always grappled with conventional deodorants, often facing irritation. On his quest for a natural alternative, he met with more disappointment. Realizing the cause was the high pH levels in bicarb soda-based deodorants, the couple embarked on creating a gentle yet effective solution.
Their perseverance bore fruit: the Woohoo! All Natural Deodorant Paste. A waterless formulation, this paste boasts unique qualities:
- Miniscule shea butter grains melt on application.
- Works on feet and areas prone to chafing.
- One jar can last up to 6 months.
Beyond deodorants, Woohoo is evolving, expanding their offerings to a wider range of skin and personal care products, ensuring the same commitment to health and sustainability.
Woohoo’s commitment to sustainability shines bright:
- Emphasis on reducing plastic with refills and recyclable packaging.
- In-house recycling program for hard-to-recycle items.
- Efforts in shrinking carbon footprints, like sourcing locally and supporting Carbon Positive Australia.
- Initiatives to minimize waste, from upcycling factory containers to recycling in their warehouse.
- A proud track record of transitioning 1.2 million armpits to eco-friendly deodorants, thus slashing potential plastic waste.
Looking ahead, Woohoo has ambitious plans, from achieving B Corp certification to exploring solid skincare, shifting to solar energy, and targeting a 100% Carbon Offset by 2028. With every step, they inch closer to a sustainable, healthier world.