Will & Bear is a brand that specializes in creating hats with a focus on practicality, durability, and environmental consciousness. Born from a need for headwear that blends seamlessly with the Australian outdoors, their collections cater to both men and women, emphasizing a timeless design and the use of natural fibers. This approach ensures their products are both aesthetically pleasing and environmentally responsible.
The company is committed to reducing its environmental impact through thoughtful designs that incorporate natural, biodegradable, and recycled fibers. By prioritizing materials that have minimal environmental footprint, Will & Bear demonstrates a clear commitment to sustainability. Their partnership with Trees for the Future, which involves planting ten trees for every hat sold, further underscores their dedication to giving back to the planet.
Will & Bear also engages in efforts to support regenerative farming and biodiversity projects, aiming to improve soil health and increase biodiversity through their supply chain. This is particularly evident in their support for Australian wool growers who adopt regenerative farming practices, contributing to better outcomes for the environment.
Their product range includes:
- Wide-brim wool hats made from Australian merino wool, utilizing unused short fiber wool and recycling factory offcuts to minimize waste.
- Straw hats crafted from Raffia, Palm Straw, or Seagrass, each uniquely handwoven.
- Caps and bucket hats produced from sustainable hemp and organic cotton, sourced from mills powered by renewable energy.
- Wool beanies, supporting regenerative farming practices that enhance biodiversity and soil health.
Will & Bear’s commitment to ethical and sustainable manufacturing extends to their supply chain, working with suppliers that meet stringent standards for social and environmental responsibility.
