Where Does It Come From?

Transparent clothing with traceable origins.
Image credits: Where Does It Come From?

Editors' note

Where Does It Come From? is a unique social enterprise that crafts clothing and textiles with kindness at its core. Their products, designed for both individuals and businesses, are intricately connected to their roots—every piece comes with a traceable code on its label, allowing you to uncover its entire creation journey, right back to the cotton fields.

A few essential points about their approach:

  • Traceability: Know the origin of your clothing, connecting with its story from start to finish.
  • Commitment to Change: Beyond just fashion, they’re part of a larger movement aiming to reshape the clothing industry. They’ve even initiated a community, Ethical Brands for Fashion Revolution, hosting events to enlighten and motivate.
  • UN Goals Alignment: Their efforts align with multiple UN Sustainable Development Goals, particularly emphasizing sustainable consumption, poverty eradication, promoting decent work, and climate action.
  • Founder’s Story: Initiated by Jo Salter in 2013, the brand emerged from a genuine concern about the ethicality of clothing production and a desire to bring transparency to consumers.

Their collaborations extend to fair trade producers and social enterprises, emphasizing positive societal impact and environmental stewardship. Their affiliations with Social Enterprise UK, BAFTS, and ORB further solidify their commitment. Producers they partner with are recognized by organizations like WFTO, IFF, and KVIC. Moreover, they ensure materials adhere to standards set by organizations like GOTS, KVIC, and Bio.

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