Western Rise is tackling the problem of overstuffed wardrobes and underperforming apparel by creating versatile garments built for modern movement, travel, and transformation. Founded in the mountain town of Vail by Kelly and Will Watters—an outdoor guide and a textile specialist—the brand emerged from the lived experience of needing clothing that transitions seamlessly from mountain trails to urban streets. Western Rise doesn’t just make clothes; it engineers a lifestyle of intentionality, mobility, and freedom through simplified, high-performance apparel.
With design grounded in material science and field-tested versatility, every piece is built to replace three. Whether it’s ultralight pants that handle a hike and a dinner reservation, or shirts that wick, stretch, and stay sharp, Western Rise answers the question: What if you could live, move, and travel better with less?
Foresighted Alignment
- Movement-Ready: Four-way stretch, gusseted construction, and articulated fits remove physical constraints and allow for unrestricted movement across terrains and situations.
- Minimalist Function: Every product is designed for the one-bag traveler—durable, easy to wash, quick to dry, and appropriate from trail to terminal—eliminating the need for excess.
- Durability Focus: Their commitment to longevity includes stain-resistance, odor control, and wrinkle resistance, extending wear time and reducing the need for frequent washing or replacing.
- Sustainable Ethos: Carbon-neutral operations, PFAS-free finishes, and forecasting-based production reflect a supply chain built for responsibility, not waste.
