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Vild

Sustainable children's wear with Scandinavian design influence
Image credits: Vild

Editors' note

Vild, imbued with the essence of Swedish wilderness, presents a thoughtful collection of children’s clothing that blends functionality with timeless Scandinavian design. Embracing the Swedish ethos of sustainability and innovation since 2015, Vild is not just a clothing brand, but a proponent of ethical fashion. Their pieces are unisex, cross-seasonal, and designed to be the most diligent elements in a child’s wardrobe. Distancing themselves from transient fashion trends, they offer a consistent collection that is both ageless and versatile.

The brand is anchored in a holistic approach to design, prioritizing eco-consciousness at every turn. Vild’s garments are conscientiously crafted in Europe and Fairtrade factories in India, utilizing eco-friendly materials and ethical practices. They have woven sustainability into the very fabric of their ethos, with certifications like GOTS and OEKO-TEX Standard 100 endorsing their commitment to environmental responsibility.

Their careful selection of materials, such as plant-based and eco dyes, ensures a gentle touch on both the planet and delicate skin. Vild’s innovation streak extends to utilizing dyes synthesized from agricultural waste, minimizing the environmental footprint further.

Collaboration lies at the heart of Vild’s operations, both in the creation of their clothing and in their efforts to impact the community positively. They maintain meaningful partnerships with small, specialized family-owned manufacturing units, emphasizing quality and ecological certifications. Through the Vild Project, they extend their commitment to the well-being of children and the environment, collaborating with impactful nonprofits.

Vild is not just a brand, it is a movement where fashion, sustainability, and ethical responsibility converge, creating not just garments, but stories for a healthier planet and happier childhoods.

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