The Upside

Eco-friendly, fashionable activewear inspired by global cultures.
Image credits: The Upside

Editors' note

The Upside is a business offering activewear that combines fashion and function. With a diverse range of stylish and practical pieces, you can enjoy your workout or yoga practice in style. As a company, The Upside prioritizes minimizing its environmental impact, which is evident in the production processes and materials used.

Characteristics of The Upside’s approach include:

  • Certified organic cotton used in tanks and loop-back cotton garments
  • Incorporating recycled yarns whenever possible and exploring new-to-market recycled fabrications
  • A commitment to creating durable, high-quality products that resist “fast fashion” and reduce landfill contributions
  • Utilizing recycled and/or biodegradable packaging

The Upside’s inspiration comes from various locations and cultures, including the vibrant energy of Hawaii, the authentic roots of Indian yoga, and the bustling urban environment of New York City. This diverse influence results in a unique blend of design elements that cater to the modern, fashion-forward individual. With The Upside, you can confidently pursue your personal fitness journey.

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