Simply Merino, based in Vancouver, Canada, specializes in creating sustainable and ethical garments from 100% pure Australian Merino wool. Their products are designed to be essential wardrobe pieces, emphasizing simplicity and functionality. Merino wool is a renewable and biodegradable fabric that offers numerous benefits, including natural fire resistance, hypoallergenic properties, and exceptional softness. The wool’s ability to wick moisture and regulate body temperature makes it ideal for children’s clothing, promoting comfort and safety.
The company is deeply committed to sustainability. They minimize textile waste by utilizing fabric scraps in innovative ways, such as crafting nursing pads, baby bibs, and other small items. Simply Merino also maintains a local production process, working with family-run manufacturers in Vancouver to ensure high-quality craftsmanship and ethical labor practices. Their Merino wool is sourced from farms with a strong focus on animal welfare and sustainable practices.
Simply Merino’s products are free from harmful chemicals, as evidenced by their OEKO-TEX Standard 100 certification. They use environmentally friendly packaging and offer a unique product lifecycle approach, encouraging customers to mend or upcycle their garments. Brands include NikWax for wool-approved detergent.
