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Seventy + mochi

Considerate, durable denim; sustainably and ethically crafted.
Image credits: Seventy + mochi

Editors' note

Seventy + mochi emerges as a beacon of sustainability in the denim industry, weaving a narrative of environmental stewardship and social responsibility into each piece of clothing. Founded by a woman in 2020, the brand not only celebrates traditional craftsmanship and the empowerment of working women but also pioneers ethical practices in fashion.

At the heart of their product line lies the use of recycled and organic cotton, with an impressive saving of 98% of energy and 100% of water compared to conventional cotton farming. Seventy + mochi’s commitment to kinder production methods extends to incorporating hemp, known for its minimal water usage and soil-enriching qualities, and choosing eco-friendly alternatives to conventional elastane for better degradability.

Their diligence in materials selection shines through in details like FSC certified swing tickets, OEKO-TEX standard 100 back patches, and YKK eco-finished hardware, reflecting a broader commitment to reducing environmental impact. Packaging is another area where seventy + mochi stands out, ensuring that all materials meet the European EN 13432 standard for compostability, aligning with their goal to eliminate single-use virgin plastic.

In alignment with UN Sustainable Development Goals, seventy + mochi actively supports gender equality, responsible consumption, and reduced inequalities, a testament to their dedication to global progress.

  • Emphasizes ethical employment and collaborations with social enterprises
  • Denim crafted to reduce environmental footprint and promote longevity
  • Adherence to rigorous certifications like HIGG INDEX, SA 800, and GOTS
  • Innovative take-back program, Circle Back, for recycling used denim

This brand is committed to being part of a kinder, more sustainable fashion future.

Their products are verified by:

  • YKK for eco-finished hardware and recycled polyester zippers
  • FSC for certified paper products
  • OEKO-TEX for safe and sustainable fabric treatments
  • Global Organic Textile Standard, Organic Content Standard, Recycled Claim Standard, and Cradle to Cradle Gold for their commitment to organic and recycled materials.

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