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Seed

Handcrafted sustainable active wear made from hemp and organic cotton.
Image credits: Seed

Editors' note

Seed is a brand born from a vision to transform the clothing industry, initiated at a humble kitchen table in Calgary, Canada. Launched by Blake Ward, Seed was created to meet the demand for natural yoga clothing, made from hemp and organic cotton.

The journey began when Blake became aware of the harmful chemicals in synthetic yoga clothing, which could penetrate the skin when heated or sweaty. This realization prompted her to create her own line of yoga clothing, initially just for personal use. From hand-sewing the first samples to developing the initial designs, the birth of Seed was truly a labor of love.

Today, Its product range has evolved to cater not only to yogis, but also rock climbers, hikers, and those seeking a healthier alternative to their daily wardrobe. Seed’s clothing items, whether worn during a yoga session or as casual daily attire, are designed to promote a sense of connection with the environment, while also providing comfort and style.

The brand still holds true to its founding principles, with all clothing items produced locally in Calgary, using sustainably sourced hemp and organic cotton. The brand’s commitment to ethical production and natural materials makes it a preferred choice for those looking to align their wardrobe.

Seed carries the signature of Blake Ward’s designs, reflecting her commitment to sustainability, comfort, and style. This is a brand that encourages you to feel more in what you wear, one outfit at a time.

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Our standard modern lifestyle is making us weak, unhappy and for most of us, eventually sick. It’s a shame, because the antidote is known and simple: be more active, avoid eating processed crap, and connect more with nature and each other.

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