Pure Pod stands as a testament to ethical and sustainable fashion, bringing together premium sustainable textiles and artisan craftsmanship since 2007. Their collections, celebrating Australian design, are ethically produced using organic materials such as cottons, denims, and bamboo, to meet the needs of women who not only care about style but also the impact of their clothing choices. With a commitment to transparency, Pure Pod strives for traceable manufacturing practices and enlightens consumers on making environmentally conscious choices.
The soul of Pure Pod is its founder, Kelli Donovan, whose lifelong creative journey and dedication to sustainable fashion stem from an early love for the environment and ethical design. Tracy Lee, with her unique visual storytelling and Jeanette Donovan, the supportive matriarch, contribute to the brand’s heartwarming narrative.
Their local Australian production involves a tight-knit community of skilled workers who share the brand’s ethical values. While Pure Pod cherishes its local roots, they also embrace international partnerships with Fairtrade and GOTS Certified providers in India, fostering eco-friendly and ethical production from seed to garment.
Pure Pod also ventures into new collaborations with ‘Craftisaans’ in India, supporting local weavers and sustainable, traceable textiles, and a Balinese workshop, expanding their sustainable practices globally.
The brand’s products include:
- Women’s fashion collections that are versatile and beautifully designed.
- Ethically made clothing, crafted both locally and internationally.
- Sustainable materials like organic cotton, hemp, and silk.
- Handmade items with a focus on high quality and attention to detail.
Partners and collaborators that contribute to Pure Pod’s collections include:
- Leo, a tailor from Canberra
- Fairtrade FLO & GOTS Certified providers in India
- ‘CRAFTISAANS’ design studio in Gujarat, India
- A small workshop in Bali
Pure Pod is not just for style but also a commitment to bettering the planet and empowering its people.
