Pico is dedicated to the creation of essential everyday goods, all traceable to their origins. Their initial focus, Project #1, centers around everyday underwear crafted from organic cotton. This cotton originates from farmer cooperatives and undergoes a meticulous production process: from sowing and harvesting by hand, through spinning and dyeing using certified dyes, to the final design and sewing steps managed by Phoebe & Isobel in East London. Each piece is assembled at a small, ethical factory in southern India.
Diving further into sustainable textiles, Project #2 led Pico to collaborate with Khamir, a cooperative in Western Gujarat. Born from the aftermath of the devastating 2011 earthquake, Khamir supports communities by promoting traditional crafts and environmental responsibility. Their work with the rare Kala cotton—a drought-resistant variety grown in arid conditions—is notable. This cotton undergoes natural dyeing processes and is then woven by local artisans in a familial setting, many of whom have weaving looms right at home.
Visiting Khamir, the Pico team not only witnessed the weaving process but also engaged in discussions about indigenous seeds and cotton resilience. The ultimate goal? To ensure local farmers and weavers can afford and appreciate the fruits of their own labor.
Pico’s collaborations also extend to natural dyers, artists, and makers for unique, limited edition pieces, reflecting their continuous commitment to sustainability and artistry. Their products resonate with those passionate about traceability, craftsmanship, and a greener world.
