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Pareto

Crafting timeless essentials with a transparent farm-to-closet approach.
Image credits: Pareto

Editors' note

Pareto, founded by college friends Jess and Olivia, originated from a simple yet profound frustration: the challenge of finding perfect everyday clothing essentials. Over a decade, their shared experiences revealed a universal problem faced by countless women: how to simplify the daily task of getting dressed. Pareto’s solution? Crafting the ultimate wardrobe essentials—meticulously designed, high-quality, and sustainable items that stand the test of time.

But what truly distinguishes Pareto is its ‘farm-to-closet’ philosophy. Every garment begins with GOTS Certified Organic Cotton, sourced directly from the Texas Organic Cotton Marketing Cooperative. This raw cotton undergoes multiple stages before becoming the final product:

  • The yarn is spun in a historic North Carolina mill, utilizing specialized combing for pilling reduction.
  • Fabric milling takes place in Massachusetts and South Carolina, emphasizing knit structures for longevity.
  • Fabric dyeing is done using low-impact dyes, ensuring color retention.
  • Lastly, the sewing process involves family-owned partners in Illinois and California, emphasizing durability and pre-shrinking.

Transparent about its supply chain, Pareto ensures you know every hand involved in your garment’s journey. Furthermore, their commitment to sustainability extends beyond just sourcing and production. By releasing only 6-8 wardrobe additions annually, they reduce the environmental impact typically associated with fast fashion. Every Pareto piece is a testament to longevity, sustainability, and conscious consumption.

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