OhSevenDays stands out as a mindful womenswear label, creating sustainable staples from deadstock fabrics in Istanbul, Turkey. The label, founded by Canadian/Australian Megan Mummery, is a beacon of sustainable fashion, transforming fast fashion’s leftovers into stylish, versatile pieces suitable for every day of the week.
Their collections, characterized by understated charisma, are designed for multi-functional use, fitting seamlessly into capsule wardrobes. The brand’s journey began with Mummery’s discovery of unused fabric in Istanbul, which inspired her to use these materials to craft regenerative fashion pieces.
Embracing the concept of ‘slow fashion,’ OhSevenDays is committed to ‘The Power of Circularity.’ They produce garments from deadstock fabric rolls found in Istanbul, one of the world’s textile hubs. This approach not only utilizes resources that would otherwise go to waste but also promotes an eco-friendly production model.
Transparency is a cornerstone of their ethos. They provide a clear view of their garment’s lifecycle, from design to store. Production occurs in Istanbul at a fully audited, fair trading facility, ensuring ethical work standards.
In terms of sustainability, OhSevenDays has developed relationships with OEKOTEKS certified fabric mills, sourcing fabrics that meet standards like GOTS, GRS, OCS, and European Flax. This aligns with their goal to foster a circular economy in the fashion industry, reducing waste and environmental impact.
Their product range includes tops, bottoms, dresses, outerwear, jumpsuits, jumpers, sweatshirts, and accessories, all reflecting a commitment to sustainable and ethical manufacturing practices.
