Nudie Jeans Co is not just a jeans brand; it’s a philosophy rooted in longevity and sustainability. From their beginnings in the small city of Gothenburg in 2001, the brand commits to producing jeans designed to be treasured for a lifetime. Their products tell a story – the kind that evolves with each wear, capturing moments and memories. Nudie Jeans champions the ethos of repairing rather than replacing, and they’ve stayed true to this commitment by offering free repairs on every pair. In 2022 alone, they mended over 65,000 pairs.
Sustainability at Nudie Jeans is multifaceted:
- Their products majorly use Organic, Fairtrade, or Recycled cotton.
- They’ve developed the Nudie Jeans Material Tool, a guide for sustainable fiber usage based on trusted benchmarks.
- The company ensures ethical work environments across their supply chain and are proud members of the Fair Wear Foundation.
While their Repair Shops are integral, Nudie Jeans has also expanded their repair ecosystem with Repair Partners, Mobile Repair Stations, and DIY repair kits for those who prefer hands-on mending. Their Reuse program is another sustainable initiative; in 2022, they sold 3,984 pairs of rejuvenated jeans. Additionally, their recycling endeavors focus on maximizing the life of cotton fibers, ensuring a reduced environmental footprint.
Nudie Jeans Co demonstrates that fashion can be timeless, beautiful, and kind to our planet.