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Non

Minimalist denim with a focus on environmental responsibility.
Image credits: Non

Editors' note

Non stands for a vision of minimalist denim with minimal environmental impact. Their products incorporate a balanced mix of certified organic and recycled denim. This selvedge denim, rope-dyed in deep indigo, isn’t just for style; it’s a conscious effort towards a circular economy. Grown without toxic chemicals or GMOs, their organic cotton is validated by the Organic Cotton Standard, ensuring both high labor standards and ecosystem preservation.

But it doesn’t stop with the materials. Non emphasizes waste reduction in every step. From using recycled cotton reclaimed from mill processes to recycling off-cuts and waste material into new yarn, they are on a mission to minimize waste. Their zipper tape, while currently the only synthetic material used, is made from post-consumer recycled polyester. However, they advise using guppybags during wash to prevent microplastic pollution, demonstrating their ongoing dedication to a holistic, sustainable approach.

Every Non product speaks of responsible production:

  • The exclusive selvedge denim is milled in Turkey by ISKO, known for its sustainable and safe production methods, renewable energy commitment, and strong employment practices.
  • All Non goods are fashioned by Dinateks, boasting a sustainable wastewater treatment system and fair wages for all workers.
  • Hardware details? Crafted by YKK in Turkey, a name synonymous with eco-friendly innovations.

Additionally, all partners align with Non’s rigorous Code Of Conduct, anchored by the Global Living Wage Coalition benchmark.

Adding a futuristic touch, Non collaborates with EON, digitizing each product with a unique ‘digital ID’. This NFC tag offers valuable insights into the garment’s history and care, while also providing crucial data for recyclers to ensure efficient end-of-life management.

Proudly vegan, Non ensures no animal-derived materials are in use. All their products? Skillfully made in Turkey, championing both craftsmanship and sustainability.

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