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nat’v basics

Comfortable, organic underwear with a responsible production approach.
Image credits: nat'v basics

Editors' note

nat’v basics is a brand that redefines everyday underwear with a strong focus on sustainability and ethical practices. Founded by Sandy Ronalds, the brand emerged from a desire to positively impact the future for her daughter and others. nat’v basics is not just a company; it’s a family, comprising both born and chosen members, all united in their mission to offer better choices for people and the planet.

Their product range includes:

  • Organic and Recycled Materials: Using renewable wood sources and recycled plastic, their underwear is crafted for comfort and conscience. The signature fabric is TENCEL™ Modal, known for its softness and sustainability.
  • Ethical Manufacturing: The underwear is produced in a family-run factory in China, with a focus on safe working conditions and fair labor practices. This approach is coupled with rigorous testing of supply chain partners to ensure ethical standards.
  • Environmentally Friendly Packaging: All packaging materials, including ink, tissue paper, and mailers, are compostable and made from recycled materials.
  • Commitment to Sustainability: Emphasizing a circular economy, nat’v basics utilizes biodegradable and recycled materials, aiming to reduce their carbon, waste, and water footprint.

nat’v basics stands out with its dedication to creating luxurious, comfortable, and affordable basics. They are constantly evolving, seeking better ways to deliver their products while maintaining their commitment to sustainability and ethical practices.

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