Natur Athletics is a pioneering footwear company, specializing in performance shoes designed to support the natural movement and development of your feet. Their innovative range includes patent-pending cleats and basketball sneakers, expertly crafted to promote foot strength and flexibility.
They harness the potential of the three arches in the foot, creating shoes that encourage loaded motion, which ultimately strengthens the foot muscles. This concept, referred to as the “evolutionary superpower,” is the fundamental principle that guides their design and production processes.
Founded by Jeff Goff, a USMC veteran and dad with a decade-long passion for barefoot running, Natur Athletics was born out of a deep understanding of foot health’s importance. Goff’s experiences in the Marine Corps exposed him to the damaging effects of poorly designed footwear, leading him to develop a solution that encompasses comfort, performance, and health.
Natur Athletics extends its vision to the younger generation, too. Emphasizing the significance of natural foot development from an early age, their mission goes beyond creating performance footwear. They aspire to foster healthier, more active lifestyles by allowing individuals to unlock their foot’s potential power.
Natur Athletics carries an ethos of respecting natural design, performance enhancement, and preventative health. Their revolutionary footwear serves to support every step towards a healthier, more active lifestyle.