Mini Rodini is a children’s wear brand that embodies a playful and imaginative design philosophy while maintaining a commitment to social and environmental responsibility. Founded in 2006 by Cassandra Rhodin, an artist with a penchant for distinctive, whimsical prints, the brand offers clothes that children are drawn to wear. From mermaids to spiritual moons and unicorn clouds, the prints are a canvas of Cassandra’s vibrant imagination, ensuring that every piece of clothing is as unique as the child wearing it.
Their commitment to sustainability is evident in the materials used—over 99% of their products are crafted from sustainable materials such as organic cotton, recycled polyester, and Modal®. They steer clear of harmful chemicals, striving for a non-toxic production process. Regular testing and third-party certifications ensure their apparel is safe for kids and kind to the planet.
Mini Rodini takes a stand against waste, reusing materials for new creations and fostering a circular economy. Their clothes are unisex, challenging conventional gender norms and promoting freedom of expression. They prioritize ethical manufacturing, sharing responsibility with factories certified for fair labor practices, and actively work towards implementing living wages across their production chain.
The brand extends its ethical philosophy to animal welfare, with a strict no-animal product policy and donations to charities supporting vulnerable animals. Their detail-oriented approach encompasses everything from the choice of materials for the clothes to the packaging and shipping methods, ensuring minimal environmental impact.
