Miik is a luxurious women’s fashion brand founded by Donna Smith, with a focus on style, comfort, and sustainability. Starting from an unexpected love affair with a bamboo skirt, the brand has grown to offer a wide range of apparel, committed to lasting quality and eco-friendly practices. The fabric, being the cornerstone of their creations, is meticulously chosen for its durability, softness, and sustainable qualities, with a predominant use of MicroModal® and rayon from bamboo.
Miik takes pride in its Canadian roots, ensuring the entire lifecycle of their garments, from milling to dyeing, and sewing, is carried out locally within 50 km of their Toronto office. This not only supports local businesses and tradespeople but also significantly reduces the brand’s carbon footprint and ensures better working conditions, aligning with the stringent labor laws of Canada.
Their sustainability efforts include:
- Custom milling fabrics locally from sustainable sources
- Using non-toxic dyes and chemicals, and implementing water recycling in manufacturing
- Ensuring all fabrics are Standard 100 by OEKO-TEX® certified, and their modal fibers are certified compostable and biodegradable
- Minimizing waste by producing a calculated number of garments and repurposing leftover fabrics
Miik stands out with their timeless designs, emphasizing versatility and longevity. Their garments are made to last, resist fading, and maintain their shape, encouraging consumers to wear them for years, reducing the need for frequent replacements and contributing to waste reduction. The brand passionately advocates for slow fashion, continuously learning and evolving their practices for a more sustainable future.
Miik is aligned with the CanopyStyle initiative and holds various certifications for their environmentally friendly practices and materials, including the LENZING™ modal fibers. Through their bi-annual seconds sale, they also ensure that no garment goes to waste, offering those with minor imperfections at discounted prices.
Their approach to fashion is not just about creating beautiful, comfortable clothing; it’s a holistic commitment to bettering the industry, prioritizing the planet, and empowering women to make conscious choices without compromising on style or comfort. With Miik, you can truly embody a sustainable and active lifestyle, wearing pieces that stand the test of time, both in style and durability.
