Lük Beautifood is an Australian beauty brand rooted in the belief that cosmetics should be as wholesome and beneficial as the foods we consume. Founder Cindy Lüken, a food scientist and chef, emphasizes the significance of nourishing the skin externally with naturally abundant ingredients such as avocado oil and cacao butter, shifting away from mainstream synthetic components.
Their products encapsulate:
- Conscious Creation: Crafted with wholly natural or naturally derived elements, steering clear of synthetic fragrances, colors, and harmful preservatives.
- Transparency: Lük Beautifood champions clear communication, offering a comprehensive Ingredient Glossary and clarity on ingredient omissions.
- Eco-consciousness: They take definitive actions towards sustainability, reducing plastic, using bioplastics, and leaning on local Australian manufacturing to lessen carbon footprints associated with transport.
- Ethical Footprint: A staunch stand against animal testing, their products are cruelty-free, and they’re committed to ethical sourcing and renewable energy.
The brand’s adherence to EU Cosmetic Regulations reiterates their dedication to product safety and efficacy. Lük Beautifood is also in the pursuit of a ‘Business for Good’ certification, deepening their devotion to environmental and human well-being. The team also educates customers about recycling, aligning with Australia’s 2025 National Packaging Targets. Through continuous feedback, an innovative approach, and a team dedicated to growth, Lük Beautifood represents a harmonious blend of beauty and sustainability.