LONO

Barefoot-designed footwear with biodegradable tech for planetary care.
Image credits: LONO

Editors' note

LONO is a forward-thinking footwear brand that bridges the gap between health, technological innovation, and environmental responsibility. Their shoes are meticulously designed to support the body’s natural dynamics, featuring wide toe boxes that allow toes to relax and spread naturally, flexible soles that enhance foot mobility, and a zero-drop design to ensure natural body alignment. This thoughtful design approach promises to boost foot strength by 60% within six months, encouraging a more natural and confident movement.

Deeply committed to the planet’s health, LONO utilizes groundbreaking GONETECH technology to significantly reduce the environmental impact of their footwear. By upcycling plastic into biodegradable materials, LONO’s shoes set a new standard for sustainability in the industry. Their footwear is crafted to biodegrade within three years—a stark contrast to the 300-year decomposition timeline of traditional sneakers.

LONO’s latest offerings pivot away from conventional materials, instead embracing upcycled biodegradable components. This innovative approach not only benefits the wearer’s feet but also significantly lessens environmental degradation. In an age where over 24 billion pairs of shoes are produced annually, most destined for landfills, LONO presents a durable, stylish, and eco-conscious alternative suitable for a range of activities, including casual wear, yoga, running, and hiking.

  • Sustainability Focus: Employs GONETECH to turn plastic waste into biodegradable materials.
  • Health and Wellness Oriented: Engineered to bolster foot strength and facilitate natural movement.
  • Eco-Friendly Life Cycle: Shoes designed to biodegrade in just three years, dramatically reducing landfill contributions.

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