Little Green Radicals is a Brixton, London-based brand that has championed sustainability since its inception in 2005. Their commitment starts with using Fairtrade certified cotton, ensuring farmers, their families, and communities are fairly compensated. Moreover, their partnership with Chetna Organics, which boasts nearly 36,000 cotton farmers, is a testament to shared expertise and community-driven values. Every piece of cotton they use is organic, reducing the harmful impact of pesticides on farmers and the environment.
Their clothing range is produced with esteemed partners in India, such as:
- Deeps Textiles: A family-run business known for ethical manufacturing, with zero textile wastage, and collaboration with Swadhina, enhancing the lives of women and children in rural India.
- Logotech: Recognized for their meticulous attention to detail, innovative fabric development, and skilled tailoring.
- Qualiance: Producers of high-performance rainwear from recycled post-consumer plastic bottles, harnessing eco-friendly practices like rainwater harvesting and solar energy.
Additionally, Little Green Radicals’ commitment to the planet is evident in their eco-initiatives. They have saved over 290,000 plastic bottles from landfill by incorporating them into waterproof outerwear. Their packaging is sustainable, using 100% compostable bags and recycled materials. They’ve successfully replaced over 565,000 plastic bags in their efforts.
A unique aspect of this brand is their SuperLoop initiative, encouraging customers to return pre-loved clothes for a discount on their next purchase. These returned items are then rented out for other families to relish.
They also have introduced an adaptive collection, tailored for children with disabilities, and provide resources to repair and renew worn-out clothes, underlining their belief in a circular economy and long-lasting products.
