Kings Of Indigo has been a driving force in the realm of sustainable fashion since its inception in 2011 by Tony Tonnaer. With a foundational belief that quality and sustainability can coexist, every garment they produce reflects a commitment to both. Their approach to fashion isn’t just about creating clothes; it’s about reshaping the industry, continuously striving for innovative ways to lessen the ecological and societal impacts of their operations.
Rooted in their mission, Kings Of Indigo’s Five Pillars of Sustainability act as guiding principles in their journey:
- Conscious Creation: Their jeans are 100% vegan and over 99% of their collection is crafted from sustainable materials.
- Employee Welfare: Ensuring fair and safe working conditions in all their audited production facilities.
- Environmental Stewardship: Proactive elimination of harmful processes, such as the PP spray on denims.
- Transparency & Accountability: An ambition for full supply chain transparency by 2023 and the introduction of the Environmental Impact Measure score for all denims.
- Future-forward Thinking: A vision to create collections exclusively from recycled and/or natural fibers by 2025.
Founder Tony Tonnaer’s extensive experience in the denim and fashion sector fueled his passion to create a brand that leads with integrity and innovation. With Kings Of Indigo, you’re not just choosing fashion, you’re choosing a future-focused commitment to the planet and its people.
