Keeko

Sustainable oral care merging planetary wellness and individual health.
Image credits: Keeko

Editors' note

Keeko embodies a sustainable approach to oral care, intertwining both planetary and individual wellness. Integrating eco-conscious products and operations is at the core of their ethos.

  • Planet-First Products: Keeko’s offerings stand out with natural toothpaste containing hydroxyapatite, and eco-friendly bamboo toothbrushes. Their toothpaste tubes are distinctive, being 100% home recyclable, addressing the prevalent problem of non-recyclable tubes in many mainstream brands.
  • Plastic-Neutral Pledge: As Australia’s first certified plastic-neutral oral care brand, Keeko takes sustainability seriously. In collaboration with rePurpose Global, they ensure the removal and recycling of plastic waste equivalent to the plastic they sell, reducing landfill burdens and environmental pollution.
  • Carbon Consciousness: Keeko’s commitment extends to carbon-neutral shipping. With each order dispatched, carbon emissions are offset, aligning with a global need to reduce our carbon footprint. Their partnership with Shopify aids in this green initiative.
  • Recycling Initiative: In a significant move, Keeko partners with Terracycle Australia to make recycling of oral care products easier. They champion recycling across all brands, incentivizing users with Keeko vouchers, fostering a wider culture of recycling.

Keeko’s story began with Sabrina, who, after realizing the dearth of safe, effective, and natural oral care products, fused sustainability with oral wellness. The brand’s emphasis on clean ingredients and sustainable practices provides benefits beyond just dental health, ensuring a healthier planet.

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