Rooted in Australia’s rich wool history, ioMerino emerges as an outdoor clothing brand with a difference. At its core, ioMerino is driven by six generations of expertise in the wool industry, ensuring each garment embodies comfort and exceptional quality.
The brand distinguishes itself by focusing on ethically sourced Australian Merino wool, creating high-performance apparel ideal for outdoor enthusiasts. ioMerino’s commitment extends to ethical sourcing, ensuring the wool comes from sheep farmed under ethical conditions. This focus on quality and ethics makes their products not just wearables, but statements of responsible fashion.
The Michell family, founders of ioMerino, bring their passion for active lifestyles to their products, ensuring each piece withstands the rigors of outdoor activities. A significant aspect of ioMerino’s philosophy is environmental consciousness. The brand’s commitment to ethical production and sourcing means a lower environmental impact, making them a legacy of sustainable and ethical fashion, tailored for the adventurous spirit.
