Icebreaker emerged in New Zealand in 1995, driven by a mission to revolutionize performance apparel with merino wool. At its core, Icebreaker fosters a symbiotic relationship with nature, embedding sustainability, transparency, and innovation into every facet of its business. They have redefined the industry’s standards by insisting on ethical animal welfare, rigorous fiber quality specifications, and a steadfast commitment to environmental stewardship.
Their Growers Club epitomizes this ethos, offering 10-year partnerships to 70 merino wool producers. This initiative ensures the well-being of the sheep and the health of the land, aligning with regenerative agriculture practices through the ZQRX program. This approach benefits ecosystems, enhances carbon sequestration, and supports local communities.
Icebreaker’s products stand out for their meticulous selection of merino wool, emphasizing criteria such as fiber length, strength, diameter, and cleanliness to ensure unparalleled quality. The brand’s dedication to sustainability extends to its goal of eliminating plastic from their apparel, achieving a notable 96.14% plastic-free status.
Benefits include:
- Commitment to animal welfare and regenerative farming
- High-quality, sustainable merino wool products
- Efforts toward 100% plastic-free fibers
Icebreaker partners with The New Zealand Merino Company and embraces the ZQRX program, showcasing a collective journey towards a more sustainable and regenerative future in fashion.
