Forét, established in 2014 in rural Denmark, embodies a deep connection to nature and a commitment to sustainable fashion. Founders Jesper and Jeppe Meier, influenced by their childhood memories of a simpler, nature-centric life, have created a brand that encourages a return to the great outdoors.
Their approach is evident in their products:
- Blending Outdoor and Casual: Forét’s collections seamlessly combine outdoor functionality with everyday wear, offering versatility for both wilderness adventures and city life.
- Sustainable Textiles: Emphasizing environmental responsibility, 92% of their textiles are sustainable, including GOTS organic cotton, GRS recycled polyester, and innovative materials like Seaqual® and Tencel™.
- Timeless Design: Forét focuses on creating classic, functional clothing that transcends temporary trends, ensuring longevity and reducing the need for frequent wardrobe updates.
- Ethical Production: With 97% of production in Europe, Forét ensures quality and ethical standards, even when expanding to other regions like China for specific products.
Forét is not just about clothing; it’s a reminder to slow down, appreciate nature, and make sustainable choices. Their commitment to responsible production, fabric selection, and timeless design reflects a dedication to minimizing environmental impact while offering stylish, multi-purpose garments. This ethos resonates with anyone seeking a balance between modern living and a nature-oriented lifestyle.