Ética, based in Los Angeles, is a beacon of sustainability in the world of premium denim. Their ethos encompasses fair labor, environmentally friendly manufacturing, and a commitment to social responsibility. Here’s how they prioritize the planet and its inhabitants:
- Innovative Manufacturing: Using the latest equipment and techniques, Ética reduces water use by 90%, energy consumption by 63%, and chemical usage by 70%. This isn’t just good for the environment; it also ensures living wages, benefits, and inclusive opportunities for their workers.
- Materials Matter: Roughly 70% of Ética’s cotton is organic. They also utilize recycled cotton, plant-based eco fibers like Tencel™ and Refibra™, and plastic-free stretch fibers. All fabrics used are free of microplastics, ensuring the health of our ecosystems.
- Mindful Production: From hardware to packaging, Ética thinks of the environment. Their hardware is sustainably manufactured, labels are made from recycled materials, and packaging is biodegradable. Additionally, their products are 100% vegan.
- Clean Manufacturing: Employing eco-tech equipment, they avoid harmful chemicals, minimize water waste, and use advanced techniques like E-Flow and laser technology to wash and design denim with minimal environmental impact.
- Giving Back: Beyond manufacturing, Ética supports local communities. Their factory recycles water for local farmlands, repurposes used eco-stones for building projects, and collaborates with organizations promoting environmental and workers’ rights causes globally.
