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Ere Perez

Natural beauty innovations with a cultural, plant-based focus.
Image credits: Ere Perez

Editors' note

Ere Perez is a boutique Australian beauty brand, blending the rich colors and culture of Mexico with Australia’s eco-lifestyle. Founded by Ere, who brings a unique background in nutrition and naturopathy, the brand emerged in 2002 at Bondi Beach, Sydney. Focused on minimal, ethical beauty, Ere Perez offers innovative makeup and skincare, harnessing the power of plants and botanicals.

Their product range is impressive, expanding from their first natural mascara to a full skincare line in 2018. Now featuring 41 unique beauty enhancers with over 120 color variations, their products boast ingredients like powerhouse botanicals and Australian native elements, all known for their skin-revitalizing properties.

Ere Perez is committed to ethical beauty, striving for sustainable solutions and inclusivity in all aspects. They are predominantly vegan, avoiding animal-derived ingredients except for beeswax in their almond mascara. Their commitment to sustainability extends to being a non-GMO brand, certified carbon neutral, and cruelty-free by PETA and Choose Cruelty Free Australia. Additionally, they support sustainable palm oil practices.

Their eco commitments include:

  • Refills and mono-materials for reduced waste.
  • Utilization of recycled plastic and efforts towards being plastic-free.
  • Development of multitaskers and biodegradable products.
  • Upholding ingredient dignity and sustainable palm oil use.

Ere Perez’s packaging is evolving towards being more earth-friendly, with refillable options and sustainable materials. By 2024, they aim to be 87% plastic-free, 50% recyclable, 26% refillable, and 24% reusable, reflecting their ongoing “eco-lution” journey.

Their product lines include skincare essentials, a wide range of makeup options from foundations to natural mascaras, and various beauty tools, all designed with the health of the skin and planet in mind.

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