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Dai

Comfortable, high-performance professional wear with a green philosophy.
Image credits: Dai

Editors' note

Dai is a Certified B Corporation fashion brand that merges comfort with professional attire. Founded by Joanna Dai, an ex-investment banker, Dai’s mission is to provide performance wear for women that combines the comfort of yoga wear with the sharp appearance of a power suit. Dai focuses on sustainable practices:

  • Utilizes 88% eco-certified textiles ensuring chemical safety
  • Partners with 72% of suppliers using renewable energy
  • Achieves carbon-neutral shipments

With a commitment to ethical manufacturing in Europe, Dai ensures all employees receive fair wages. The brand’s ethos is to empower women, evident in its female-driven team and leadership. Their Eco Luxe Essentials highlight a circular economy approach, made from sustainable forest materials and designed to be biodegradable.

Dai is committed to creating a positive impact on the planet, aligning with those who champion a sustainable and active lifestyle. Their collection promises:

  • Ethically made garments in Europe
  • A circular approach to fashion with compostable materials
  • A pledge to corporate social responsibility through their B Corp Certification

Dai’s philosophy is that the world thrives when women succeed, and it aims to contribute to that success through clothes that don’t compromise on comfort, style, or ethics.

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