Dai is a Certified B Corporation fashion brand that merges comfort with professional attire. Founded by Joanna Dai, an ex-investment banker, Dai’s mission is to provide performance wear for women that combines the comfort of yoga wear with the sharp appearance of a power suit. Dai focuses on sustainable practices:
- Utilizes 88% eco-certified textiles ensuring chemical safety
- Partners with 72% of suppliers using renewable energy
- Achieves carbon-neutral shipments
With a commitment to ethical manufacturing in Europe, Dai ensures all employees receive fair wages. The brand’s ethos is to empower women, evident in its female-driven team and leadership. Their Eco Luxe Essentials highlight a circular economy approach, made from sustainable forest materials and designed to be biodegradable.
Dai is committed to creating a positive impact on the planet, aligning with those who champion a sustainable and active lifestyle. Their collection promises:
- Ethically made garments in Europe
- A circular approach to fashion with compostable materials
- A pledge to corporate social responsibility through their B Corp Certification
Dai’s philosophy is that the world thrives when women succeed, and it aims to contribute to that success through clothes that don’t compromise on comfort, style, or ethics.
