Chief is an Australian family and employee-owned business that focuses on providing healthy, eco-friendly snack options made from real, minimally processed whole foods. Their snacks are formulated by health experts and based on the latest research, ensuring they are nutritious and dietitian-approved.
The company supports local farmers and Regenerative Agriculture, with all their beef sourced from organic farmers following regenerative practices. They are also partnered with Thankful For Farmers, an initiative that helps farmers become more sustainable. By 2030, Chief aims to have their entire supply chain sourced from regeneratively certified sources.
Chief offers a range of snack options, including collagen protein bars, beef bars, and biltong. The collagen they use is an environmentally friendly and gut-friendly protein source. Their beef comes from OBE Organic, Australia’s oldest organic beef company, known for producing high-quality, grass-fed organic beef without chemicals, pollutants, or hormones.
They care about both people’s health and the environment. They provide nutritious, delicious snacks made from real food ingredients, while supporting sustainable farming practices and contributing to a healthier planet. Some of their featured products include the Starter Pack, Collagen Protein Bar Sampler, Beef Bar Sampler, and Biltong Sampler.
