Image credits: bprimal

Australian & NZ online retailer offering the following brands (among others): Lems Shoes, Freet, Topo Athletic, Joe Nimble, Correct Toes & Injinji ToeSocks.

The brands we carry are all about getting your feet back to their natural state: happy and healthy.

Sustainable shoes that are flexible, flat and fit the natural shape of the human foot.  We are all about helping & supporting our foot family on a journey to better foot health.  Discover more with less & restore your perfect primal footprint.

When you were born, your feet were perfect – toes, arches, heels and all – were as nature designed.  The constraints of modern footwear have altered your feet and left you with pain, poor posture and balance and odour issues.  bprimal is all about correcting and creating Happy Feet that dance, walk, and run through life with ease.


It’s easier than it seems to live a healthier, more sustainable and ultimately foresighted lifestyle. Increase your movement opportunities, eat more natural foods and relish some minor discomfort. You’re almost there.

Be brave. Be strong. Be foresighted.

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