Bobux is a pioneer in crafting shoes specifically tailored for growing feet. Established in 1991 in a New Zealand garage by founders Chris and Colleen Bennett, Bobux has become a globally cherished brand for children’s footwear in over 40 countries.
Bobux’s journey started with Soft Soles – the first shoes designed to give babies soft, comfy protection that allows their little feet to move naturally. The brand has since evolved, introducing Step Up for first walkers, I-Walk for toddlers, and Kid+ for older children. Each stage is meticulously designed to cater to the distinct needs of a child’s feet during different developmental phases.
Their shoes are crafted on custom molds, called ‘lasts,’ which mimic the natural shape of children’s feet. This foot-health-centric approach ensures the right support and room for growth. Moreover, the brand incorporates SplashTEX technology, ensuring little feet stay dry in wet conditions.
The materials used in Bobux shoes strike a balance between flexibility, adjustability, breathability, and durability. Flexible, breathable leathers and knits keep the shoes lightweight, while fastenings make them easy to wear and adjust.
Remarkably, Bobux shoes are podiatrist-approved, and the brand is committed to continuous innovation. The Bennett family remains actively involved, and their love and care are palpable in every shoe.
Bobux is for those who treasure comfort, attention to detail, and a brand with a heart for foot health and care for the environment.