Bluey Merino, established in the sheep yards of a family farm in Guyra, NSW, Australia, is a brand deeply rooted in a commitment to local production and ethical practices. With a concern for what happens to Australian wool after it leaves the farm, they have dedicated themselves to creating high-quality merino wool garments that are proudly Australian-made and owned.
At the heart of Bluey Merino’s approach are:
- Support for Australian Economy: Bluey Merino aids the local economy and helps family-owned businesses.
- Ethical Wool Sourcing: They select wool from farmers who prioritize animal welfare, ensuring ethical production.
- Innovation in Australian-Made Products: Bluey Merino aspires to innovate with advanced manufacturing technologies, creating products close to the wool source.
- Single Source Fibre: Their garments are crafted from single-source Australian Merino wool, known for its quality, comfort, and alignment with company values.
- Eco-Friendly Outdoor Clothing: They provide a sustainable alternative for active lifestyles, with ultra-light, comfortable apparel ideal for various outdoor conditions.
- Quality Over Quantity: Their approach emphasizes environmental protection, with natural, biodegradable wool that doesn’t contribute to pollution like synthetic fibers.
Bluey Merino embodies a fusion of quality, comfort, and environmental consciousness, with products well-suited for active lifestyles and beneficial to the planet
