Beulah is an ethical luxury womenswear brand with a profound social mandate: empowering vulnerable and previously trafficked women through the world of fashion. Established by Natasha Isaacs and Lavinia Richards, Beulah’s journey began in 2009 in Delhi, where the founders first recognized the transformative power of sustainable employment for victims of trafficking.
Beulah’s approach to fashion is unique and impactful:
- Artisanal Craftsmanship: They incorporate traditional craft techniques like hand-weaving and embroidery into their collections, providing sustainable livelihoods for women with these skills or those willing to learn.
- Impactful Employment: By partnering with NGOs, social enterprises, and fair-trade co-operatives, Beulah ensures that their garments are not only beautiful but also bring positive change. This model has provided thousands of hours of employment, helping women in India, Nepal, and Bangladesh achieve economic independence.
- Sustainable Practices: Beulah is committed to sustainability across their supply chain, focusing on the prosperity of people and the planet. They continuously work with their partners to improve practices, ensuring their operations contribute positively to both human and environmental conditions.
Celebrating its 10th anniversary in 2020, Beulah has proven that luxury fashion can indeed be a force for good. Their collections are not just garments; they are a narrative of empowerment, hope, and the fight against modern slavery. Customers of Beulah don’t just wear clothes; they wear stories of transformation and hope, making a conscious choice for a better world.