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Ayten Gasson

Luxury lingerie with ethical manufacturing and sustainable fabrics.
Image credits: Ayten Gasson

Editors' note

Ayten Gasson is a luxury lingerie label that has passionately championed ethical manufacturing and sustainable fabrics since its inception in 2005. Its roots trace back to the rich history of British manufacturing, with creative director Ayten Roberts drawing inspiration from family memories of the local London factories.

At Ayten Gasson, every detail is meticulously considered:

  • The brand sources vintage lace trims from Nottingham’s historical lace mills, celebrating the region’s renowned craftsmanship.
  • Fabrics like organic bamboo, organic cotton, and Tencel™ reflect their commitment to sustainability.
  • Their Brighton studio, bathed in natural light from Victorian bay windows, minimizes the brand’s carbon footprint and ensures the well-being of their employees.
  • Waste reduction is prioritized. Fabric offcuts find new purpose in eye masks and lavender bags or are donated for children’s art projects.
  • Production in small runs and on-demand means minimal dead stock.

The boutique studio in Brighton is more than just a store; it’s a glimpse into the brand’s journey. Amid the curated collections, you can observe the hand-crafted lingerie in progress and even see the fabrics and pattern pieces up close. When you make a purchase, you can opt for sustainable packaging, and for that added touch, they offer a complimentary gift wrapping service for full-priced items.

Furthermore, Ayten Gasson Lingerie’s commitment to quality and sustainability has been recognized globally, earning features in esteemed fashion publications like Elle, Vogue, and Cosmopolitan.

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