A.BCH is a circular fashion label originating from Melbourne that tackles the challenging issues within the fashion industry. Founded in 2017 by Courtney Holm, this brand makes transparency its mantra, disclosing the journey of every thread, fibre, and button in their clothing pieces. Their commitment to transparency extends to pricing; while they don’t align with exploitative fast fashion rates, they strive to keep their garments as affordable as possible.
The ethos of A.BCH revolves around the principles of Circular Design: designing out waste, keeping products in use, and rejuvenating natural systems. They’re inspired by Cradle2Cradle, The Ellen MacArthur Foundation, and Whole Systems Thinking. Their products embody these principles as they:
- Utilize 100% regenerative and biologically circular inputs.
- Aim for longevity in each garment, designing them for extended wear, repair, and remanufacture.
- Continuously work to reduce material and energy wastage throughout the product lifecycle.
- Offer extended care and take responsibility for all items they craft.
Their dedication extends to the people behind the products. Employing garment workers directly, A.BCH prioritizes Australian manufacturing jobs and provides wages above the standard. The brand is diligent in tracing its supply chains, often visiting suppliers and fostering long-term relationships with mills. One special touch: A.BCH covers clothing repairs or offers a DIY custom repair kit, emphasizing the prolonged life of their products.
