Don’t think “normal” clothes. Think castwear.
There is a hidden cost in not having additional clothes categories where we have Activewear. Let’s rectify that.
The Quality vs. Impact Dilemma for Sustainable Brands (and their customers)
How should small sustainably produced makers and brands (and their customers) approach scaling up production?
Running My First 50k Ultra in Barefoot Sandals: Embracing the Blue Mountains Challenge
When I signed up for the 50k race at Ultra Trail Australia in the Blue Mountains, I was excited to take on a new challenge. With a longest run of 36k under my belt, I knew I was maybe pushing my limits, but I was ready to run the race in my trusted Earthrunners barefoot […]
Our specie, Homo Sapiens, appeared around 300.000 ago. What are the implications for our health today?
Evolution is a game of reproduction, which is in turn a game of health Every single human being on the planet today belongs to the animal specie named Homo Sapiens, which diverged from the other Homo species around 300.000 years ago. Our body is, for all intent and purposes, essentially the same as the one […]
Is “natural” always beneficial for our health?
What is natural for us, as Homo Sapiens? And is everything natural automatically beneficial for our health? These two questions are key to adjusting our lifestyle to improve our health. What’s natural for us? To answer the first one, we need to go back to the time Homo Sapiens diverged from the other species in […]