Why are our societal norms so unhealthy?

The Insight: Because they reflect the triumph of our natural instincts We all know the rules of modern life are hurting us — but what’s less obvious is that they’re not random. They’re the fulfilment of instincts we evolved to survive a radically different world. If we want to be healthy in our modern world, […]
Our societies & norms are also the results of our instincts

In our previous discussions, we’ve explored how our natural instincts and modern social norms work against our health. Now, let’s step back and look at the bigger picture. How did we end up in this situation? The answer might surprise you: our current lifestyle is, in many ways, the product of our instincts’ triumph. The […]
Breaking Free: How Social Norms Limit Our Health and Movement Potential

Our current social norms reinforces the impact of our misguided instincts. We really are up against both as significant obstacles to stay fit and healthy.
Our Natural Instincts are a Major Obstacle to Health & Fitness

Our natural instincts still operate as if we lived in a hostile world of calorie scarcity and (forced) movement abundance. And it’s having dramatic impacts.