Maximizing Effort in Daily Life: Your Most Powerful Health Lever
We know we need to move—a lot—to stay healthy. But our instincts and social norms constantly push us toward the opposite: minimizing effort at every turn. There’s a simple (though far from easy) mindset shift that can turn this around: Consciously seek to maximize effort in your everyday activities. A Real-Life Example: My Commute Each […]
Why does health require so much movement? Or: your body is dependent, not just adapted.
Why does health require so much movement? Why Does Health Require So Much Movement? Last week, we went over the official WHO’s physical activity guidelines, which are much higher than people generally. But why is that? Why does our body require such a high level of physical activity to be healthy? To answer, we must look […]
You’re Not Extreme. The Sedentary Norm Is. And the WHO backs you up.
Ever been called “obsessed” for taking the stairs? Have you ever been called “obsessed” for taking the stairs? Or “extreme” for choosing to walk a short distance instead of driving? I’m sure most of you are familiar with family and friends being subtly (or not so subtly) judgemental about our “obsession” with movement. But are […]
How Your Everyday Clothes Silently Sabotage Your Health (And Why Merino Wool Is the Antidote)
Your clothing is a better predictor of your physical activity than your motivation is. Read that again. We invest time and energy trying to build willpower, but often overlook the most immediate obstacle to moving more: our own wardrobe. Most of our “normal” clothes are quietly working against our biology. They are a form of Castwear: […]
Why are our societal norms so unhealthy?
The Insight: Because they reflect the triumph of our natural instincts We all know the rules of modern life are hurting us — but what’s less obvious is that they’re not random. They’re the fulfilment of instincts we evolved to survive a radically different world. If we want to be healthy in our modern world, […]
Don’t think “normal” clothes. Think castwear.
There is a hidden cost in not having additional clothes categories where we have Activewear. Let’s rectify that.