“Be the change you want to see”
that our hunter-gatherer ancestors who did not succumb to infantile mortality or violent deaths lived strong and healthy past 70?
Modern medicine solved infantile mortality and modern societies violent deaths. So if we live strong and healthy past 70 without medicine, then we should live way past it, and still be strong and healthy, with all its benefits, no?
Wrong, because as much as medicine really does miracles, it’s our lifestyle that matters, because of our biology. That’s also why we’ve been witnessing increasingly negative health trends in our modern societies for the past years, with well documented exploding rates of obesity, type 2 diabetes, osteoporosis, chronic depression and so on….
is to make it as easy as possible for people to change their lifestyle so they get the benefits of a HG lifestyle while keeping the benefits of modern medicine and modern life like technologies. We provide knowledge and tools; connect people with each other and with resources; and advocate for change in our communities.
We are behavior change experts, combining behavioral science, evolutionary biology, modern medicine and the power of tech to help people achieve their behavior goals at the individual, community and societal level.
Insanely ambitious but critically important mission.
in how we understand and manage our lifestyle in relation to our health because: