“Be the change you want to see”


that our hunter-gatherer ancestors who did not succumb to infantile mortality or violent deaths lived strong and healthy past 70?

Modern medicine solved infantile mortality and modern societies violent deaths. So if we live strong and healthy past 70 without medicine, then we should live way past it, and still be strong and healthy, with all its benefits, no?

Wrong, because as much as medicine really does miracles, it’s our lifestyle that matters, because of our biology. That’s also why we’ve been witnessing increasingly negative health trends in our modern societies for the past years, with well documented exploding rates of obesity, type 2 diabetes, osteoporosis, chronic depression and so on….


is to make it as easy as possible for people to change their lifestyle so they get the benefits of a HG lifestyle while keeping the benefits of modern medicine and modern life like technologies. We provide knowledge and tools; connect people with each other and with resources; and advocate for change in our communities. 

We are behavior change experts, combining behavioral science, evolutionary biology, modern medicine and the power of tech to help people achieve their behavior goals at the individual, community and societal level.

Insanely ambitious but critically important mission.


in how we understand and manage our lifestyle in relation to our health because:

  • the exploding negative health trends in our high-income societies are clearly linked, in large part, to our modern lifestyle, resulting in physical limitations, mental health issues and all around limited lives.
  • how to modify our modern lifestyle to prevent, again in large part, these health issues, is well known and simple: being more active and eating better, among other less critical adjustments.
  • the healthier our lifestyle, the more sustainable it is. Literally every improvement we make for our health is also positive for the planet.
  • we live in an age of unprecedented opportunity made possible by all the technological progress we witness each and every day, and yet most of us live lives limited in small or large parts by physical or mental limitations. We could be truly unstoppable.
  • improving our lifestyle to get the preventative health benefits of a hunter-gatherer lifestyle and combining it with all the firepower medicine offers us to treat and heal diseases would take our health and capabilities to another level.
  • even with all the above, changing is so hard that we do need a revolution, with seemingly everything against us, from social norms to our natural instincts, not to mention our current habits.